
General Holdings Limited is a boutique project sponsor and investment holding company based in the Dubai International Financial Centre (DIFC). We identify, structure, and advance opportunities across sectors and geographies, operating at the intersection of investment, industry, and trade.
We are an owner and project sponsor. Every project we advance is one in which General Holdings participates directly as an owner, sponsor or commercial partner, with its own balance-sheet capital. We do not manage money on behalf of outside investors, provide investment advisory services, or operate as an intermediary between other parties' capital and their objectives. This is a deliberate choice.
We choose the few worth building for decades.”